The power of videos on Social Media

Social media is an ever increasing part of Australians lives with 79% of the population on social media and 61% of us watching videos while online. These numbers are constantly rising and it is fair to say that platforms such as Facebook and YouTube offer substantial opportunities for business to communicate to customers through video. With the popularity of video booming, social media video content is at the forefront of many business strategies.

In this blog we will be looking at five reasons why video content on social media is such a powerful business tool:

  1. Video engages even the laziest buyers

Videos are a great tool for learning, and they are super easy to consume. Today’s world is fast-paced, and customers don’t have the time or attention span to read long product descriptions to determine if the product can help them. The modern customer wants to see the product in action (in ideally less than 2minutes) and video is perfectly suited to achieve this.

  1. Video encourages social shares

If you want to get noticed and shared on social media than there is no better way than with video. Social media platforms are encouraging video content with their new features, with Facebook launching the 360 Video and Live Video, and Instagram putting in place 60-second videos and Instagram.

  1. Videos showcase product benefits

Sometimes it can be hard to explain the benefits of a product without using lengthy descriptions. As I have heard it once put “A picture paints a thousand words but a video shows a thousand pictures”. Videos can quickly and concisely explain the benefits and features of a product or service in a way that is easy to understand and remember.

  1. Videos appeal to mobile users

98% of users claim they watch videos on their mobile devices and since 2013 mobile video views have increased by 233%, and YouTube video consumption increases by 100% every year. Since people like to watch videos on the go and the number of smart phone users keeps on increasing, there is no better time for businesses to key into the wonders of video content.

  1. Video is for every business

No matter the size of your business, the product your selling, your budget available, industry or location…. video is for you. Any business can create how to videos, sharing tips and tricks on their area of expertise, share video testimonials from past customers, or show their product in action.  And producing quality content doesn’t need to be hard with smartphones coming equipped with filmmaking capabilities that use to be reserved for professionals.


At activate we offer DIY filmmaking production solutions for businesses. Our in business workshops equip all participants with the skills required to produce beautiful, high-quality digital content, for in-house or external purposes. Take control of your video production, and stop spending unnecessary money on hiring production companies when you can make your own and increase staff engagement in the process. Contact us today to find out how we can help your business to start communicating more effectively and creatively with your customers.